Perhaps your business is not only interested in the promoted pricing of your brand`s products, but also in the actual resale prices of those products from your retail partners. In this case, you want an MRP (Minimum Resale Price) directive covering both advertised and selling prices. Although the “MAP Directive” has become the industry standard concept for describing manufacturer`s guidelines to protect resale prices, there are in fact several types of reseller guidelines other than POPs. Sales on Amazon Marketplace (or elsewhere) are simple and lucrative with Whitebox. We create a tailor-made strategy for marketplace sales, which optimizes your product prices, offer creation, rankings, shipping and relationship management. At the end of the day, developing a MAP directive seems like such a daunting task that we know this option is tempting. But don`t. Copying and pasting an existing POP policy onto the web (or all of their own from a number of MAP guideline templates) carries real risks. Let`s talk about a few of them.
Next, we offer you a much more strategically smart approach to developing your own reseller price range. Getting the right attention for your product doesn`t mean “adjusting and forgetting about it.” Whitebox monitors channel power in real time to capture sales opportunities. From optimizing product listings and testing product packages at different prices and shipping, increasing the cart size is the price. For this reason, we strongly recommend that you work with antitrust counsel or a team of brand protection experts to develop your own reseller price range, whether you fit this program into MAP or any other type of reseller policy. Speaking of which. It can be very tempting to take one of these existing policies, copy them more or less word for word, and then enter your company name and contact information. Or you may want to consider copying and filing different prefabricated shutter texts from different online MAP guideline templates. In either case, your business becomes your business without much effort – voila! – to have its own pop policy. Given that there is so much confusion about the pricing policy of resellers – in particular about the limits of anti-cartel rules – many directives do indeed contain language on the internet that could be considered both unenforceable and an illegal attempt at price coercion or cartel. Suppose the directive you are reading – uh, skimming – comes from a manufacturer that focuses exclusively on online sales. They don`t go out directly and say it in the document (at least not that you don`t notice), but they clearly sell entirely through online retailers, because their clauses only relate to sales sites and online advertising and they have no indication of the impact of their policy on physical retail owners…
